Fashion Bloggers

Australian Fashion Bloggers

In recent years, the terms “blogger” and “influencer” have bulldozed their way to the forefront of the zeitgeist.

No longer do consumers look to carefully curated, million-dollar advertisements for style inspiration – these days, people take their sartorial cues from (perhaps equally curated but significantly lower budget) social media personalities.

A bevy of impossibly beautiful bloggers litter our Instagram feeds day in, day out, each promising to have found a better beauty product, a more efficient hair hack and an unprecedentedly flattering piece of clothing than the one before.

And as the influencer industry becomes increasingly saturated, it’s becoming more and more difficult to know who we should spend our digital time on and who is simply not worth the follow.

New Idea have made things easy by pulling together a comprehensive list of Australian fashion bloggers you should be keeping up with at all costs.

Margaret Zhang – 1 million followers

Zhang is a serious style blogger known for unusual clothing combinations.

This multi-talented Australian fashion influencer is a photographer, stylist, writer and model, so it’s not hard to see why she’s one of the industry’s long time darlings.

Her style guides are a little left of centre and not for the faint of heart, best geared towards serious fashion enthusiasts who aren’t afraid of a little experimentation.

Carmen Grace Hamilton aka Chronicles of Her – 334,300 followers (between combined pages)

Carmen is one of Australia’s original fashion bloggers, famed for her in depth knowledge of design, styling and colour tones.

She loves designer labels (particularly Chanel), is a sucker for a matching trouser suit and famously drew her blog’s logo with red lipstick.

Jessica Stein aka Tuula Vintage – 2.5 million followers

Jessica started out as Australia’s number one travel and fashion influencer and has since transitioned to a sophisticated form of mummy blogging since the birth of her daughter Rumi.

The adorable two-year-old was diagnosed with a rare genetic disorder leaving the Sydney style blogger heartbroken.

She now specialises in tasteful (and always stylish) family shots and raises awareness for rare diseases through her massive platform.

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